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In 2017, the Emmy Awards awarded black and Muslim men for the first time in history – and these landmark firsts reflected how people no longer see fair cultural representation as a plus, but as an essential. In her book, Diversify, June Sarpong discusses how inclusivity has social and financial benefits for everyone, including businesses focused on their bottom line. “We are losing out on vast amounts of talent by not being inclusive,” she says, presenting research that highlights the fact that not investing further in diversity costs the UK £127 billion per year.