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  • What’s the worst that could happen?
  • What’s the worst that could happen?
    Strep72, Creative Commons (2012) ©

When did we all become 'preppers'?

Pre-apocalyptic ‘prepping’ is an industry valued between $500 million and several billion in the US alone. At the peak of the Ebola outbreak, Amazon US sales of full-body protective suits shot up by 131,000%. Influencing the way we buy, the apps we download and even the holidays we take, is paranoia altering society for good?