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  • Australia’s Gen Y are loving local
  • Australia’s Gen Y are loving local
    Louisa Billeter, Creative Commons (2013) ©

Why are more Aussies shopping local?

Half of Aussies say buying local is the most important thing to do to strengthen the economy. And it's not just older generations shopping with their local grocer – 20% of Gen Y support local businesses by promoting them online. Why are Aussies turning down the big boys in favour of smaller brands?