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  • Saving memories via mobile
  • Saving memories via mobile
    Matthew Kenwrick, Creative Commons (2012) ©

How screenshots became the reality TV of social media

The screenshot is how you save a digital memory. From displaying autocorrect errors to dodging Twitter’s character limit, it has become an easy and intimate way to communicate online. But what are the implications for brands? And what do they say about the users that share them?