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  • Do ‘likes’ matter in luxury?
  • Do ‘likes’ matter in luxury?
    EventPhotosNYC, Creative Commons (2015) ©

Should luxury brands ‘do social’?

The luxury goods market is worth €224 billion, so it’s no surprise that when it comes to change, many top-tier brands see no point in fixing something that doesn’t seem broken. But has a conservative approach to brand messaging grown stale? And how does luxury fit into a world of tweets and likes?