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  • How can nostalgia help sell a brand?
  • How can nostalgia help sell a brand?
    Paper Boat (2015) ©
CASE STUDY

Paper Boat: quenching India’s taste for nostalgia

Paper Boat, a drinks brand available in traditional Indian flavours, has emerged as the country’s most successful non-tech start-up, raising its parent company’s value to over $100 million. How did a story around childhood nostalgia elevate it from just another premium packaged drink?

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