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  • Who am I? What does it all mean?
  • Who am I? What does it all mean?
    Francisco Osorio, Creative Commons (2015) ©

How brands can help in an identity crisis

Are you a 20-something with commitment issues? A 40-something on a skateboard? Or a 70-something that feels overlooked? If you haven’t had an identity crisis, you haven’t lived. By understanding people at different times in life, we can design products that add pleasure or alleviate their pain.