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  • Why do we share what we share?
  • Why do we share what we share?
    Phalinn Ooi, Creative Commons (2014) ©

OMG! LOL! The science of social sharing

What makes content shareable? Why would someone share a video campaign on Facebook? Or tweet about a brand? Marketing professor Dr. Zoey Chen, who co-authored a paper with Jonah Berger, sat down with Canvas8 to explain how the way we discover content online affects the way we share it.