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  • Supplementing live sport through social media
  • Supplementing live sport through social media
    Leo Hidalgo, Creative Commons (2014) ©
CASE STUDY

Whistle Sports: sports media for digital fans

Sporting triumphs and tragedies are remembered decades after they occur. But with the rise of social media, Gen Y are craving content outside of live games; they watch trick shot videos on YouTube and follow stars on Instagram. How is Whistle Sports tapping into these digital opportunities?

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