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  • Horizontal viewing is so last year
  • Horizontal viewing is so last year
    Jon Gurinsky, Creative Commons (2016) ©

Why is video going vertical?

Vertical video was once the much-ridiculed byproduct of smartphone clips filmed the ‘wrong way'. But the popularity of Snapchat and other portrait-mode video apps is prompting content platforms, advertisers and even filmmakers to take it as seriously as users. Is vertical the future of video?