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  • Who has the most influence online?
  • Who has the most influence online?
    Leo Hidalgo, Creative Commons (2015) ©

Why more followers doesn’t always mean more influence

Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?