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  • How have Gen Xers shaped British ‘coolness’?
  • How have Gen Xers shaped British ‘coolness’?
    TED Conference, Creative Commons (2016) ©
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Why Generation X are just the coolest

Gen X may be overlooked by marketers, but they've impacted everything from music to fashion to politics. Now that they’re in their 40s, they’ve replaced drug-fuelled raves with dinner and diapers – but that doesn't mean they're any less cool, as Tiffanie Darke, author of Now We Are 40, tells Canvas8.