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  • What’s wrong appearing green?
  • What’s wrong appearing green?
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Does ‘going green’ still have an image problem?

With nearly three-quarters of Gen Yers and 51% of Boomers willing to pay more for sustainable products, eco-friendly living is no longer a niche pursuit. Yet many people are downplaying their eco credentials with inconspicuous purchases. Why aren’t consumers keen to appear ‘green’?