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  • Why did Saint Laurent make skateboards and stickers?
  • Why did Saint Laurent make skateboards and stickers?
    EventPhotosNYC (2016) ©
CASE STUDY

Saint Laurent x Colette: luxe novelties with cult cachet

In 2017, Saint Laurent partnered with famed boutique Colette for a collection that celebrated “the traditions and tenets of Parisian culture” – but the range was noticeably short on actual clothes. So, how did a branded Vespa, skateboard, and BDSM paddles aim to broaden the luxury label’s appeal?

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