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  • Super Bowl 2018: the insights behind the ads
    Tourism Australia (2018) ©
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Super Bowl 2018: the insights behind the ads

How did celebrities help out when Alexa lost her voice? Why did Australia create a fake movie trailer? And is every advert on TV just another Tide spot? Canvas8 unpicks the behaviors that underpinned eight notable campaigns from the 2018 Super Bowl.

Canvas8