Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • When is it okay for a brand to use emojis?
  • When is it okay for a brand to use emojis?
    Kevin Grieve (2018) ©
Science

🔬📱🤔? The science of emoji marketing

Emojis have become ubiquitous in digital communications, but their use in marketing campaigns hasn’t always been successful. Canvas8 spoke to Dr. Sara Kim, an associate professor at the University of Hong Kong, to learn how people interpret and react to brands that use these symbols.

Canvas8