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  • How can the craft movement guide soft drink brands?
  • How can the craft movement guide soft drink brands?
    Neko Jusu (2017) ©
CASE STUDY

Neko Jusu: adding a touch of craft to lemonade

Between the sugar tax and changing consumer sentiment towards fizzy drinks, brands in the UK’s soft drinks sector are facing a challenge to keep people quaffing. Borrowing from the craft beer movement, Neko Jusu’s lemonade range aims to exploit the rising demand for upmarket, artisanal beverages.

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