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  • Why should brands pay attention to online resale groups?
  • Why should brands pay attention to online resale groups?
    Kevin Bhagat (2018) ©
Science

What a steal! The science of social selling

P2P resale platforms such as Depop have boomed in recent years, but should brands fear these digital communities? Canvas8 spoke to Dr. Catherine Armstrong Soule, an assistant professor Western Washington University, to discover how social selling impacts brand perceptions and loyalty.

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