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  • What do Britons want from low- and no-alcohol beverages?
  • What do Britons want from low- and no-alcohol beverages?
    Dawid ZawiƂa (2017) ©
CASE STUDY

Big Drop Brewing Co.: booze-free brews for craft fans

Big Drop Brewing Co. is catering to Britons who want the taste of booze, but without the units. It’s bringing the craft movement to the low- and no-alcohol segment of the beer market, offering those who are cutting back a spectrum of flavours so they don’t have to settle for lemonade or cola.

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