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  • Serving faux Mexican food to a nation of gourmands
  • Serving faux Mexican food to a nation of gourmands
    O’Tacos | Facebook (2019) ©
CASE STUDY

O’Tacos: full-fat fare for French fast foodies

France may be renowned for its traditional food values, shunning invasive cuisines that promote a less discerning diet, but ‘le fast food’ is now a dominant force in the dining landscape. Home-grown chain O’Tacos is flourishing as a result, serving up a French take on casual Mexican fare.

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