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  • Financial power is changing fashion norms
  • Financial power is changing fashion norms
    Mandy Zhang (2018) ©
REPORT

How women are driving China’s luxury market

Traditionally worn by the men of the household, more and more women in China are snapping up suits to fill their wardrobes. What does this shift in fashion preferences reveal of their position in society, and how can luxury houses and e-commerce sites cater to their increasingly lavish tastes?

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