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  • How are established brands getting involved in second-hand spaces?
  • How are established brands getting involved in second-hand spaces?
    Grailed (2019) ©
CASE STUDY

Grailed x Ralph Lauren: a luxury label tapping resale

How can a luxury brand capitalize on the growing demand for second-hand fashion? By joining up with a company already comfortable with the ins and out of resale. Through its collaboration with Grailed, Ralph Lauren is directly engaging streetwear aficionados with a range of rare vintage garments.

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