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  • How can brands ensure they’re seen as authentic?
  • How can brands ensure they’re seen as authentic?
    Sebastiaan ter Burg (2019) ©
Science

Is this genuine? The science of rating brand authenticity

Authenticity has long been a buzzword in marketing, but with 51% of people saying that less than half of brands create ‘authentic’ content, there’s a significant disconnect with audiences. Canvas8 spoke to Dr. James Oakley to find out what factors affect whether something is seen as genuine.

Canvas8