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  • What do Gen Zers want from brands?
  • What do Gen Zers want from brands?
    Sirio (2019) ©
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What do Gen Zers think is cool?

Gen Zers are a tricky yet intriguing generation to grasp – they’re offline-shopping, eco-conscious, genre-defying, values-defending mavericks. As they grow into adolescence and adulthood, what do Gen Zers actually think is cool and how can brands appeal to this cohort’s unique mindset?

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