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  • Is the traditional white wedding in decline?
  • Is the traditional white wedding in decline?
    Vitor Pinto (2019) ©
REPORT

How are Britons getting hitched?

The way Britons get married is undergoing an upheaval as celebrants supplant clerics and brides opt for second-hand gowns. What’s driving couples to downsize their plans, exchange engagement tattoos, and opt for outdoor ceremonies? And how are brands supporting their new traditions?

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