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  • Where do people place their trust on social media?
  • Where do people place their trust on social media?
    @bermudaisbae | Twitter (2019) ©
REPORT

How much sway do online influencers really hold?

A growing awareness of fake news and the proliferation of sponsored posts on social media has seen the trustworthiness and authenticity of online influencers come into question. How are established experts, nano-influencers, and CGI characters rebuilding confidence and digital relevance?

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