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  • How is esports shedding its loner image?
  • How is esports shedding its loner image?
    Magnus (2019) ©
CASE STUDY

Medal: creating social moments for gamers

The sociability of online gaming, and increasing dominance of video game streaming, has seen gamer culture cross over to the mainstream. In-game clipping service Medal is looking to harness the social power of this lucrative consumer group, to become the next big name in social sharing.  

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