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  • Why do people trust the word of digital tastemakers?
  • Why do people trust the word of digital tastemakers?
    Mianik (2019) ©
Science

#ad! The science of online influencers

Celeb endorsements have lost some of their power in the social media era, but what makes bloggers, vloggers, and self-styled fashionistas so effective as spokespeople? Canvas8 talked to Alexander Schouten, assistant professor at Tilburg University, about how influencers convince people to buy.

Canvas8