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  • Has e-commerce turned us into entitled consumers?
  • Has e-commerce turned us into entitled consumers?
    Disruptivo (2019) ©
REPORT

What makes online shoppers become ‘serial returners’?

While most people consider the ability to return any purchase a consumer right, the rise of ‘serial returning’ is becoming a problem for many retailers. Canvas8 spoke to Dr. Jason Sit, a marketing lecturer at the University of Portsmouth, to understand the drivers behind this phenomenon.

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