How are women breaking down the ‘soccer mom’ stereotype and finding a work-life balance? Why are people delaying retirement? And what is the impact of America’s obsession with wellness? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by American people in 2019.
Although American women are having children later, they’re more likely to have children than a decade ago and are becoming more empowered as single mothers and primary breadwinners. Reshaping the demands of traditional ‘soccer mom’ roles, they’re finding work-life balance in a new way.
Americans are more clued into their health than ever, and want wellness across all aspects of their lives. Whether it’s eating less meat, cutting back on the sauce, or using tech to get fit, they’re finding satisfaction in the quest for optimal health.
More Americans are co-living and sharing their living space, both in response to a rental culture and in an effort to save money. And they increasingly value human connections and personal touches from brands. How is that impacting the way people regard customer service?
