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Citizenship looks at the behaviours impacting our relationship with broader society. Click below for the insights and innovations influencing this sector over the last six months.
People are adapting their meat consumption to take better care of the environment, whether that's by cutting it out entirely or being more adventurous with uncommon animal products.
With ever-greater access to information, people are researching the impact of their consumption behaviours, as well as the ethics and values of the things they’re buying.
People are not only asking for changes to companies’ offerings, but to their approaches too, demanding that they adopt a circular economy approach over linear models.
There’s a renewed interest in the mental and social benefits of getting outside. From urban gardening to outdoor experiences, people are exploring how to enjoy being in the wild.