As leisure time becomes more precious, people are getting creative with their schedules. Whether they’re fitting aerobics into a lunch break or mixing social good with cardio, brands are helping people to work fitness regimes around their responsibilities, without taking chunks out of their day.
The growth of streaming services has heralded a new era of ‘staying in’, with people opting for the convenience of on-demand media over vitamin D. Along with the rise of Deliveroo and YouTube fitness videos, this means people won’t get off the couch for anything less than a high-fidelity experience.
Bored of cheap flights and taking pics of tired tourist hotspots, travellers are looking to level up their holiday game. Disappointed by overhyped landmarks and thirsty for off-the-beaten-track adventures, people are thinking outside the box to find unique vacation experiences.
Concerns about the environment are high and many people are tweaking their lifestyle to be more eco-friendly. While cutting your footprint is easy at home, holidays can be problematic. With the help of travel companies and brands, zero-waste travel is one box travellers are finding easier to tick.