Fan culture is becoming a way for people to communicate and find common ground. From sparking Twitter feuds to spearheading campaigns, as stan communities gain a greater sense of access and connection to their idols, they are becoming increasingly vocal and divisive online.
People are embracing content that exposes them to life outside their bubble. However, they no longer just want more coverage of diverse stories. In 2020, media consumers want stories told from the perspective of the people they directly impact.
With a wealth of live TV and streaming platforms, people can feel overwhelmed by options and struggle to make viewing choices. However, whatever the format, people are more likely to engage with content if it enables them to connect to a cultural moment and gain social currency.