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Shopping looks at the behaviours impacting the ways we buy. Click below for the insights and innovations influencing shopping over the last six months.
As lifestyles become more fast-paced and tech transforms the retail experience, people are using their purchases to bring fresh meaning to major cultural celebrations like Valentine’s Day and Easter.
A search for meaningful connections in daily life is leading some retailers to provide a social narrative for shoppers, whether that’s by letting them sell to peers or showcasing the stories about products.
The logos of prestigious brands have long been markers of affluence and taste. But as status shifts away from the ostentatious and towards the modest, people are buying into labelless alternatives.
While some consumers are buying basics through subscription boxes to eliminate the hassle of traditional shopping experiences, others are signing up to inject serendipity into their lives.