Why aren’t people embracing 360-degree sustainability? How are curated shopping platforms tackling choice fatigue? What’s encouraging impulse shoppers to return items bought online? And which physical retail brands are nailing storytelling?
Buying something on a whim is easier than ever – especially when shopping online. But buying products on impulse means that people aren’t researching or considering their purchase so they return goods more frequently, and they’re expecting brands to streamline the process.