Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Yatango shakes up Australian telecoms
  • Yatango shakes up Australian telecoms
    Marjan Lazarevski ©

Yatango shakes up Australian telecoms

Yatango mobile CEO Andy Taylor is attempting to crack the Australian telecoms market with a new approach. The company aims to challenge the conventional negative traits of the industry - and by creating a community around the brand, Taylor hopes to shake things up.



  • Article image Sending the right message

    The explosion of interest in mobile messaging platforms has prompted heated competition to secure the largest and most loyal global user base. From LINE’s stickers to WeChat’s partnership with Lionel Messi, there’s a race to innovate, and fast.

  • Article image Who's fixing life's little things?

    As people grow accustomed to new levels of convenience, there’s an increasing demand for brands to stamp out the little irritations. Enter the modern challenger brand.

  • Article image T-Mobile's 'Uncarrier' approach: challenging the industry norm

    Contemporary consumers distrust huge 'faceless' companies. Enter the 'challenger brand', who may not offer the biggest or best, but takes care of their customers and thinks outside the box.

  • Article image Mobile Instant Messaging: preparing for disruptive innovation

    As consumers adopt free apps like WhatsApp, Viber and Skype, revenues from the operators industry's most prized cash cow, the text message, are slipping. How will operators evolve?