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  • The Uber-ification of home cleaning
  • The Uber-ification of home cleaning
    Hassle ©

The Uber-ification of home cleaning

In 2012, Hassle was at a crisis point – but rather than fold, it compartmentalised its local services marketplace to focus on domestic cleaning. Now the site is launching in the UK and mainland Europe as an Uber-esque service used to book trusted home cleaners.



  • Article image Life on autopilot

    A new wave of technological advancements is making it easier than ever to plug into an automated lifestyle, as people increasingly expect to exchange minimum input for maximum output.

  • Article image Why more choice isn't always better

    In an increasingly cluttered marketplace, how can retailers deal with ‘choice overload’? Psychologist Barry Schwartz tells us what’s working and what isn’t in the quest to choose better.

  • Article image Watching out for the 'creepy' line

    When does insightful personalisation become intrusive? And how do brands build lasting relationships with consumers who are concerned about being spied on?

  • Article image Google Now: the power of context

    Intelligent 'predictive' assistant Google Now is set to irreversibly change the way we interact with the web. Yet, riddled with privacy and ethical concerns, the reality is not so simple.