Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Can games teach us empathy?
  • Can games teach us empathy?
    The World According To Marty ©

Can games teach us empathy?

Can games change a player's interests and opinions? 'Persuasive gaming' designers believe they can, and have set their sights on encouraging proactive approaches to well-being and prosocial behaviour through the first ever master's degree course in persuasive gaming.



  • Article image The new age of armchair philanthropy

    People are willing to show support for social causes – provided they don't have to do much - and brands are finding new ways to tap into the strength of the herd. By re-engineering menial actions – from buying body lotion to having sex – there are ways to reward everyone.

  • Article image Paying with perspiration and trading in Tweets

    Brands want people to interact with their products and services - because interaction can take on value as an alternative to traditional currencies. But what's in it for consumers?

  • Article image Twitch.tv: gaming as a live-stream spectator sport

    Internet-connected video devices are on the rise, creating a trend for live-streamed gaming. Platforms like Twitch offer peer-controlled channels brimming with engaging user-generated content.

  • Article image Pixels of pain: the rise of empathy gaming

    As the limitations and conventions of genre dissolve, That Dragon, Cancer is part of a fresh approach to gaming that recognises real empathy can only be felt through genuine experience.