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  • Do dads feel underappreciated?
  • Do dads feel underappreciated?
    Dove Men+Care ©

Do dads feel underappreciated?

Playing off the idea that dads are tired of the archetypal image of a hands-off 1950s father, Dove Men+Care have launched a campaign that recognises their role in bringing up kids. Dubbed 'Calls for Dad', the advert is based on data that shows men resent gender stereotypes.



  • Japan wants new fathers to step up Japan wants new fathers to step up

    When Manabu Tsukagoshi, a Tokyo-based consultant, had his second child, he took a month of paternity leave so that his wife could go back to work. While Tsukagoshi is among a tiny majority in Japan, Prime Minister Abe wants men to play a larger role in bringing up their kids.

  • Article image Where Are We Going, Dad? China‚Äôs new parental roles

    As China's approach to parenting undergoes a dramatic shift, what turned a reality TV show about cute kids and their hapless dads into such a hot topic in the world’s most populous country?

  • Article image Modamily and the birth of the modern family

    Changing gender roles, new values and an increasingly fluid society mean the nuclear family is starting to feel like a throwback. Is Modamily a sign of things to come?

  • Article image Pick 'n' mix masculinity

    In a world of blurring gender roles, a playful definition of 'what it means to be a man' is emerging. Men have the freedom to build their own definition from a range of discourses.