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  • Sports Direct publishes a men's magazine
  • Sports Direct publishes a men's magazine
    Chris Turner ©

Sports Direct publishes a men's magazine

Forever Sports, the biggest men's magazine to hit the UK newsstand in ten years, is published in partnership with Sports Direct. As content becomes an increasingly important way for retailers to engage customers, will people pay for this expansive piece of marketing?



  • Article image Where has the lad gone? And do we want to find him?

    With lads’ mags Nuts and Front publishing their final issues in April 2014, The Sun’s Page 3 under fire, and even the relatively more sophisticated idea of metrosexual man now an assumed norm, does the 'lad' still exist? If so, where can he be found? And is it worth trying?

  • Article image 'Olderpreneurs’ never retire

    More than a quarter of British companies are set up by people aged 50-65 – with a higher success rate than any of their younger counterparts. But why are so many older 50s taking on challenges and starting new careers, when their parents rejoiced at the thought of retirement?

  • Article image Evolving the magazine: how publishers are diversifying

    'Print is dead' – or is it? Adapting to a complex digital landscape, publishers are finding new ways to extend the brand.

  • Article image Smart football magazines

    Sepp is a biennial publication that marries the unlikely partners of football and fashion; one of a myriad of recent developments stacked against lad culture.