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  • Barbie is now on LinkedIn
  • Barbie is now on LinkedIn
    LinkedIn ©

Barbie is now on LinkedIn

As part of the launch of Entrepreneur Barbie, Mattel has created a LinkedIn profile for the iconic doll. With details about her 150+ past jobs (including swimsuit model and computer engineer) and inspiring thoughts for her 3700+ followers, Barbie is in the 18% best connected users.



  • Article image Would you want a brand to be your BFF?

    Digitisation is helping brands and their customers communicate, forming narratives and relationships. Whether it's Netflix taking its viewers to prom, or Anchorman's Ron Burgundy reading the regional news, brands are manifesting in the real world, disguised as human beings.

  • Are retailers welcome on Twitter? Are retailers welcome on Twitter?

    A survey has found that many people don't 'trust' retailers on social media, preferring to keep those channels for friends. And almost two thirds (61%) would rather keep their online social lives separate from their shopping activity.

  • Article image Making social media work for retail

    More and more retailers are embracing social media, but it's still an uncertain territory. Should it be viewed as an opportunity, a necessity, or is it all just keeping up with the Joneses?

  • Barbie: 'I Can Be' Barbie: 'I Can Be'

    Mattel is running an advertising campaign for Barbie, “I Can Be”, a series of videos featuring extraordinary women aged six to 77 years old, living out their girlhood ambitions.