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  • Betty Crocker targets the modern family
  • Betty Crocker targets the modern family
    Sara Valenti ©

Betty Crocker targets the modern family

Less than 50% of US households include a husband and wife and 40% of women are the primary providers for their families. Since 1965, the time dads spend with their kids has tripled. The 'typical' family has changed, and baking brand Betty Crocker is trying to understand how.



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