Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Birchbox goes bricks and mortar
  • Birchbox goes bricks and mortar
    Birchbox ©

Birchbox goes bricks and mortar

Online beauty retailer Birchbox has opened its first store in New York City's SoHo. With over 400,000 active subscribers, Birchbox's store aims transpose its online success to the real world by combining the best elements of both online and offline retail experiences.



  • Article image Mink: 3D-print a colourful new make-up kit

    The make-up aisles of today's pharmacies are a bright spectrum of colour – but there's always that one perfect shade of lipstick no company seems to make. Harvard Business School graduate Grace Choi is eliminating this irritation with Mink – a 3D printer just for make-up.

  • Article image L’Oréal Beauty For All: because everyone is worth it

    As beauty brands connect more with their consumers, Beauty For All is L’Oréal’s attempt to make itself more accessible by turning away from a super glam aesthetic. But do we really want brands to abandon unobtainable glamour for more humble, emotive and ‘real’ visual tropes?

  • Article image L'Oréal Miss Manga: kawaii goes mainstream

    Will L'Oréal’s new mascara – designed to recreate the Japanese ‘anime eyes’ look – appeal to Western women? And how will real anime fans react to the appropriation of their subculture?

  • Article image Sampling luxury

    We consider Birchbox’s innovative beauty subscription service in light of changing definitions of luxury and fluctuating consumer trends.