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  • Are friends the best travel guides?
  • Are friends the best travel guides?
    Travelboxe ©

Are friends the best travel guides?

From websites to apps, travellers are inundated with recommendations and reviews of places to eat, drink and visit. But often a scribbled note from a friend is the best guide. Founded on this idea, Travelboxe is an online friend-to-friend recommendation network.



  • Article image Who really trusts an online review?

    With over 61% of people reading online reviews before making a purchase decision, it’s even more important than ever to separate the good ones from the bad. But with peer reviews and professional write-ups often having contrasting opinions, who should we trust – and why?

  • Article image Why more choice isn't always better

    In an increasingly cluttered marketplace, how can retailers deal with ‘choice overload’? Psychologist Barry Schwartz tells us what’s working and what isn’t in the quest to choose better.

  • Article image How rome2rio built a new path to purchase for travellers

    With a third of Brits spending over 10 hours researching a holiday, a new generation of apps like rome2rio map out journeys door-to-door to minimise both travel and planning time.

  • Article image Trusting strangers when shopping

    We spoke to a group of young shoppers to find out more about how they use customer reviews and in-store advice to guide their shopping decisions.