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  • Send the birthday boy a Bud on Facebook
  • Send the birthday boy a Bud on Facebook
    www.budweiser.com ©

Send the birthday boy a Bud on Facebook

It's become the norm to simply send a Facebook message on a friend’s birthday. Budweiser is hoping to add a more personal touch by trialing a campaign that lets members of the social network gift a Bud on their friends’ birthdays.



  • Article image Facebook Buy button: shopping from your newsfeed

    Only 0.6% of online shopping is driven by social media, compared to e-mail, which drives 27%. Can Facebook’s Buy button, integrated into newsfeeds, encourage people to spend more when they're on social media? And are retailers really welcome on such a personal platform?

  • Article image Visual teens: will Facebook Stickers stick?

    As young people flock to WhatsApp, LINE and other chat apps, Facebook struggles to stay relevant. In response, it's improving communication with Stickers – bigger and better emoticons.

  • Article image Target brings Facebook users in-store

    As e-commerce expands, brands are rethinking their business models to cater to shifting consumer habits. Cartwheel is a collaboration between US retail titan Target and Facebook.

  • Heineken thanks Facebook fans Heineken thanks Facebook fans

    A Heineken advert in Brazil is celebrating its fans on Facebook by blowing up a balloon for every 'like' it receives on its page. The employee in the advert says that if Heineken receives 10,000 likes he will blow up 10,000 balloons.