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  • Whisper tracks its anonymous users
  • Whisper tracks its anonymous users
    Whisper ©

Whisper tracks its anonymous users

From Ask.fm to Secret, and from Whisper to Yik Yak, anonymous platforms that let people share or communicate in secret have seen explosive growth. But what happens if the anonymity is an illusion?  With Whisper collecting data on its users, can it regain their trust?



  • Brands tread carefully with anonymous apps Brands tread carefully with anonymous apps

    Anonymous platforms like Ask.fm, Secret, Whisper and Yik Yak let people communicate in secret, with millions of 18- to 24-year-olds already using them. But as the apps attract bullying, brands are treading carefully despite the opportunity to target this age group.

  • Article image Social networking in secret

    The growing number of anonymous communication platforms highlights the importance and scale of the desire for privacy online. Anonymity has gained a sense of authenticity and safety – and only by understanding this can brands continue to communicate effectively.

  • Article image Backchat: experimenting with anonymity

    Younger generations see anonymity as something that can be surrendered for benefits. Messaging app Backchat initially hides your identity, slowly revealing it as you interact with others.

  • Article image The darkweb and proactive privacy seekers

    The indifference of giants like Google and Facebook to user privacy concerns could be driving net users to an increasingly viable alternative; the dark net.