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  • ASOS leads with personalised shopping
  • ASOS leads with personalised shopping
    Asos ©

ASOS leads with personalised shopping

Once, people were happy to trawl through thousands of products to find the right one. Now, time-starved shoppers want to be shown an “edited” version with products relevant to them. ASOS has stepped up and started to offer this to its customers.



  • Article image How can online brands recreate the store in your home?

    The UK is one of the most developed online retail markets in the world, with 82% of internet users regularly shopping online. But how can retailers recreate their brand within your home? And how can amazing service, beautiful packaging, and try-on technology bring an online brand into your bedroom?

  • Article image Shoes of Prey: design your dream shoe

    In just five years, Shoes of Prey customers have personalised over 10 million pairs of shoes, from ballet flats to gladiator heels, and annual revenue is nearing $10 million AUD. But what makes designing your own pair of snakeskin peep-toe wedges so appealing to Australian women?

  • Turning customers into walking fashion ads Turning customers into walking fashion ads

    Online, in store, via your television or by scanning a barcode; there are multiple ways to shop for things. Adding to the Internet of Things, start-up Awear Solutions plans to let you literally shop the shirt off someone’s back as they walk down the street.

  • Article image Sass & Bide: stepping inside the world of fashion

    Australian women’s fashion retailer Sass & Bide launched its Spring 2014 campaign with the world’s first interactive, shoppable ‘3D’ advert, FREETOWN. But as digital and luxury continue to merge, will it dilute or magnify exclusivity?