Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Auctioning the world’s first Fairmined watch
  • Auctioning the world’s first Fairmined watch
    Chopard (2014) ©

Auctioning the world’s first Fairmined watch

In aid of Save the Children in December 2014 at Christie’s, the first ever watch to be made from ‘Fairmined’ gold – metal that was mined responsibly by miners that received fair payment – is to be auctioned for £32,000. Is this another example of consumers craving transparency?



  • Article image Why brands shouldn't talk about values

    Over the last decade, brands have made a real effort to ‘go green’ – and they expect a positive response. But a study by Yale suggests that people are actually less likely to buy if the environmental benefit seems intentional. So how should a brand demonstrate its green credentials?

  • Article image What does luxury look like?

    What is luxury? How does strategy in the luxury sector work? And what can it teach other brands? Marco Bevolo, one of the authors of Premium by Design: how to understand, design and market high end products, provides a vision of the business of prestige, desire and seduction.

  • Article image One Hope Wine: helping the world, one glass at a time

    Sometimes there’s nothing better than indulging yourself. But as the desire to do good with minimal effort spreads, people are looking for that perfect medium between self-indulgence and selflessness. Enter One Hope Wine, part of California’s growing ‘cause brand’ trend.

  • Article image The art of luxury: Hermès' live crafting in galleries

    Luxury brands often mention heritage, but too much focus on the past can detract from the present. Hermès' 'Festival des Métiers' celebrates the incredible skill behind their current items.