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  • China's love affair with Korean beauty
  • China's love affair with Korean beauty
    Kwanhyen Park (2012) ©

China's love affair with Korean beauty

The cosmetics market is growing in China, and fast – beauty products now outsell groceries in department stores. But it’s not American and European names capturing new ground. Chinese consumers are looking to South Korea for the most innovative and aspirational beauty buys.



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  • Article image Why is China obsessed with K-pop?

    Korean entertainment and culture are seeing a strong revival in China. And it’s not only strengthening Korea’s economic influence and solidifying its position as Asia’s arbiter of culture, but transforming Chinese identity and consumer behaviour across the spectrum.

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