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  • Capital One uses shopping history for good
  • Capital One uses shopping history for good
    Stockmann Group (2012) ©

Capital One uses shopping history for good

Everyone loves a bargain; UK discount stores are worth £7.5 billion, while in the US, flash sales site Zulily has amassed more than $1 billion in revenue. Now, credit card provider Capital One is making it even easier for customers to get a good deal – provided they're comfortable with data mining.



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