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  • Bamboo water could be the next super drink
  • Bamboo water could be the next super drink
    Bamboo Water (2015) ©

Bamboo water could be the next super drink

From coconut water to iced tea, drinks brands are continuously vying to produce the next 'super drink' – and Bamboo Water believes it's cracked it. Harnessing the neglected nutritional properties of bamboo leaves, the brand is positioned as both healthy and ecologically sustainable.



  • Article image AquaBall: The stealthy, healthy drink for kids

    Coke is addictively fizzy and OJ is a deliciously sweet nectar, especially for kids. How has AquaBall – water with no sugar, artificial colours, flavours or calories – nabbed 2% market share in two short years? What’s in AquaBall’s recipe that makes it such a success?

  • Healthy ice tea to rival coconut water Healthy ice tea to rival coconut water

    When people think of ice tea, sugary cans of Lipton often come to mind. But a new brand called Virtue is looking to shake up the iced tea category with a low-calorie drink it claims will generate £1 million within two years and rival coconut water with a more mainstream taste.

  • Article image Vita Coco: the appeal of ‘nature’s soda’

    Marketed as 'nature’s Gatorade', Vita Coco has become popular way beyond the gym. It has a 60% market share in the US, and over 90% in the UK, where it’s the fastest-growing non-alcoholic drinks brand. But just how did Vita Coco turn coconut water into a global phenomenon?

  • Article image Honest Tea: communicating quality and provenance

    At a time when food origins can be easily disputed, brands are increasingly eager to open up and build trust. Organic iced tea brand Honest Tea has a strong commitment to transparency.